Thai Airways Take Out Takes Off

We know you have a choice of frozen dinner providers and we’d like to thank you for choosing Thai Airways.

Could that be the announcement supermarket shoppers in Thailand will start hearing next week? That’s when Thai Airways will begin selling their meals. In shops. For people to bring home and eat.

Several airlines currently sell food to their passengers mid-flight. And at least one restaurant chain, Hooter’s, has attempted to use its brand to launch an airline (with disastrous results). But this will be the first time an airline will try to use its brand to launch a line of food products.

Airline food has, of course, long been the bane of travelers and the stuff of amateur comedians. Thai Airways feels their airline fare is far superior to all that. And with some justification. In Spot Cool Stuff’s experience Thai really does offer some of the best food—relative to other airlines. But would we choose to eat it at home, especially if we lived in Thailand where cheap, tasty meals are available on virtually every urban street corner? Not a chance.

Thai Airways hopes its other passengers will feel differently, especially its business class passengers who may be too busy to prepare a proper meal at home. The Thai Airways meals will be initially go on sale in Bangkok, Phuket and Chiang Mai. Diners will have a choice of seven curry flavors including Penang and Massaman. As for plastic cups, single-serve bottles of gin and mini cans of tonic, those will have to be purchased separately.

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