Facebook has inspired family reunions, renewed friendships, much Scrabble playing—and now a restaurant. Or, a restaurant of sorts.
Almost immediately after Kellogg launched a Facebook fan page dedicated to Pop-Tarts—those thin, frosting-topped, super-sweet, preservative-filled, pasty-like concoctions sold in grocery stores since 1964—company executives became amazed at Pop-Tart Facebook popularity (currently two million fans and counting). So, they decided to open a store dedicated to said pastry-like concoctions.
And where else in the world has enough dignity and class to accommodate the Pop-Tarts brand? New York’s Time Square, of course.
There, right on 42nd Street, you’ll find Pop-Tarts World. Picture a combination of trinket store, take-out cafe and Pop-Tart shrine.
In addition to the 28 flavors of Pop-Tarts available in your local store you’ll find some “special” Pop-Tarts concoctions. Among the made-to-order menu items:
• Sticky Cinna Munchies—chunks of cinnamon Pop-Tarts on top of cream-cheese icing on top of cinnamon rolls.
• Ants on a Log—celery topped with peanut butter and chunks of Wild Grape Pop-Tarts.
• Fluffer Butter—two fudge Pop-Tarts with marshmallow spread between them.
• Pop-Tarts Sushi—raw tuna and squid inside a Pop-Tart covered with salmon roe and wasabi.
Okay, so we made up that last one. Though wouldn’t it be great if we hadn’t? But, for reals, Pop-Tarts World does have:
• Pop-Tarts Sushi—three fruit Pop-Tarts of your choice minced together and then rolled up.
For more traditional put-in-the-toaster Pop-Tarts visit the store’s Varietizer vending machine; it allows you to mix and match a personalized combination of Pop-Tarts in a single box. Also available is Pop-Tarts themed merchandise including lip balm, posters, coffee mugs and, this being Times Square, t-shirts. For an interactive experience you can play Pop-Tarts video games on site. And make sure you check out the Pop-Tarts tiles in the bathroom.
Time Square tourists with absolutely no regard for their health could have quite the culinary experience enjoying breakfast at Pop-Tarts World, lunch at M&M’s World and dinner at Hershey’s Times Square Store. All three food shops are within five blocks of each other.
In the meantime, be sure to “like” us on our Facebook page. If we get enough interest there may be a Spot Cool Stuff World opening near you.
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