The Los Angeles suburb of Beverly Hills has long been known as the home of ritzy Rodeo Drive shopping, by-the-book police officers and the country’s most famous zip code. Yet the cupcake ATM managed to grab its own share of the spotlight. The machine made cameo television appearances, including on TMZ, The Late Late Show with Craig Ferguson and The Today Show. And it proved a huge hit across the spectrum of Beverly Hills residents, from celebrities to soccer moms and stoners (and travel bloggers). It was even the location of a wedding proposal!
No wonder, then, that Sprinkles has expanded their network of cupcake ATMs since we wrote about their first one. Those with a hankering for sweet bread and frosting can now get a truly delicious freshly baked cupcake — 24 hours a day — at ATMs in Atlanta, Chicago, Dallas, Las Vegas and, as of this week, New York City.
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All of Sprinkles’ ATMs feature a rotating selection of cupcakes (including one that’s intended as a dog treat) at $4.25 a piece. The New York City ATM, located in Midtown Manhattan, is the company’s first upgraded model. It can hold 760 cupcakes (160 more than other Sprinkles ATMs) and is able to dispense four cupcakes at once. The New York ATM is already starting to garner some of the attention its Beverly Hills cousin does — the day it opened it landed a spot on a David Letterman Top 10 list.
Sprinkles plan to install cupcake ATMs at all of their store locations, including Washington DC, Houston, Palo Alto and three others in New York City. In the meantime, you can check out how it works in the video, below.
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