London’s Fashion Rock ‘N’ Roll Hotel

The Pavilion Hotel, near London’s Hyde Park, calls itself a Fashion Rock ‘N’ Roll Hotel. That description fits some of the hotel’s clientele better than the property itself.

Among the former guests of the Pavilion are musicians Bryan Ferry, Morrissey, Neneh Cherry and all of The Sugarbabes. Leonardo DiCaprio has overnighted here, as have Daniel Day Louis, Kate Beckinsale and supermodels such as Naomi Campbell and Bridget Hall. In fact, photo shoots happen with some regularity at the Pavilion—a page on the hotel’s website highlights some of the recent photographic work.

What you’d experience if you stayed at the Pavilion, however, would probably not be as glamorous as all that. The Pavilion is in a 1840 townhouse with small rooms and thin walls. The vibe isn’t so much modern as it is vintage and kitsch. Eclectic quirkiness reigns in each of the Pavilion’s 30 individually decorated rooms. The Honky Tonk Afro Room, for instance, has 70s furnishings and a rather overwhelming lime color scheme. The Better Red Than Dead Room might have you rethinking those priorities after a few nights surrounded by such overstuffed red flamboyance—we don’t recommend it. Try instead the Indian Summer Room that has an interesting Klimt-meets-Arabia thing happening.

In short: the Pavilion is not luxurious. But there’s something about it that’s undeniably cool. Cool in the way that grunge was cool. Cool in the way that Eminem on Detroit’s gritty streets is cool.

Most of all, with room rates starting at £60 for singles and £100 for doubles, there is no hotel in London regularly frequented by supermodels that’s as inexpensive as the Pavilion.

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