South Korea is the second-hardest working country in the world1. All those hours at the office don’t leave much time for food shopping. So when England-based grocery store chain Tesco (called Homeplus locally) wanted to expand their market share in the Korean capital they looked to a place that the residents of Seoul already had idle time to pick out their foodstuffs—on the platform of subway stations while waiting for trains.
The problem is that subway platforms have no room for full-fledged supermarkets (or even quarter-fledged supermarkets). So Homeplus went virtual. They put up backlit posters with grocery items displayed on shelves as they would be in a real store.
Everything you know about travel is wrong . . . . . or, at least, it could be wrong. Anyone who travels often enough, and daringly enough, has surely already discovered this. Pre-travel, you might believe that herds of cows don’t roam cities, that money comes only in paper and metal form, that the health of one’s father is not connected to one’s choice of footwear. Then you travel to India and step into (and, occasionally, onto) its bovine urban environment, or go to Yap where purchases are made with large rock slabs, or visit Madagascar and discover fady. (Don’t know about fady? Read on).
This is one of the true joys of travel—to shatter expectations and expand the realm of what’s possible.
In many ways, the entire travel channel of Spot Cool Stuff is dedicated to the surprising aspects of travel. For some clear examples, look through our unusual hotel reviews.
In honor of the official Everything You Think You Know Is Wrong Day, March 15th, we bring you a special post about three travel destinations—one country, one city and one restaurant—where you’ll discover that what you were certain was right is, in fact, wrong.